Email Copywriting Formulas You Should Steal If you’ve ever stared at a blank email editor wondering what to write, you’re not alone. The truth is, great email copy doesn’t have…
A/B Testing: What You Should Be Testing in Your Campaigns If you’re not A/B testing your campaigns, you’re leaving valuable insights and conversions on the table. A/B testing (or split…
Design Tips for Mobile-Friendly Emails More than 50% of all emails are opened on mobile devices. That means if your emails aren’t optimized for mobile, you’re losing a massive chunk…
Personalization in Email: Going Beyond ‘First Name’ Personalization is no longer a novelty; it’s a necessity. But true personalization means more than adding a name to the subject line. It’s…
How to Write Subject Lines That Get Opened You can write the most valuable email in the world…But if your subject line flops, no one will ever read it. The…
The Anatomy of a High-Converting Email Email marketing still delivers the highest ROI of any channel, up to $36 for every $1 spent. But here’s the catch: not all emails…
Weekend Read: Case Study – From 0 to 10,000 Subscribers in 6 Months Building an email list from scratch can feel overwhelming, especially when you’re staring at a big fat…
Analyzing Sign-Up Form Data to Improve Conversions You’ve built a beautiful sign-up form. You’ve promoted it on your site and socials. People are landing on the page. But are they…
How to Grow Your Email List with Social Media You’ve got great content. You’ve got an email list set up. Now, all you need? People subscribe. Here’s a secret many…
Exit-Intent Popups: Do They Really Work? Love them or hate them, exit-intent popups are everywhere. You’re reading an article, about to click away, and bam a popup slides in, offering…