Exit-Intent Popups: Do They Really Work? Love them or hate them, exit-intent popups are everywhere. You’re reading an article, about to click away, and bam a popup slides in, offering…

The Best Tools for Creating Email Opt-In Forms If you’re serious about growing your email list, you need high-converting opt-in forms, not just pretty ones. Opt-in forms are often the…

How to Use Landing Pages to Grow Your Email List If you’re serious about growing your email list, one tool you can’t afford to ignore is the landing page. Unlike…

Top 10 Lead Magnet Ideas That Actually Convert Lead magnets are the currency of modern email marketing. If you want to grow your list with quality subscribers who open and…

Weekend Read: The History & Evolution of Email Marketing Email marketing today is a sleek, automated, and data-driven machine. But it wasn’t always this way. From humble beginnings to a…

Common Email Marketing Mistakes to Avoid Email marketing is one of the most powerful tools for growing your business, nurturing leads, and building loyalty. But if not done right, it…

How Often Should You Email Your Subscribers? You’ve built your email list, created a lead magnet, and sent a welcome sequence. Now comes the question every email marketer eventually asks:…

Email Marketing Terms Every Beginner Should Know Just getting started with email marketing? You’re probably hearing a lot of jargon open rates, CTRs, segments, bounces and wondering what it all…

How to Build an Email List from Scratch If you’re wondering how to build an email list from scratch in 2025 without buying leads or spamming strangers, you’re in the…

The Different Types of Marketing Emails (And When to Use Them) Email marketing is more than just newsletters and promotions. In 2025, it’s a powerful system of communication that, when…