{"id":9374,"date":"2025-06-22T00:53:18","date_gmt":"2025-06-22T00:53:18","guid":{"rendered":"https:\/\/www.aderonkebamidele.com\/blog\/?p=9374"},"modified":"2025-06-22T00:53:20","modified_gmt":"2025-06-22T00:53:20","slug":"email-marketing-for-beginners","status":"publish","type":"post","link":"https:\/\/www.aderonkebamidele.com\/blog\/email-marketing-for-beginners\/","title":{"rendered":"Email Marketing for Beginners: How to Get Started &amp; What to Send"},"content":{"rendered":"<p data-start=\"131\" data-end=\"379\"><strong>Email Marketing for Beginners: How to Get Started &amp; What to Send<\/strong><\/p>\n<p data-start=\"131\" data-end=\"379\">If you\u2019re just getting started with digital marketing, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Email\" target=\"_blank\" rel=\"noopener\">email<\/a> might seem old-fashioned, but don\u2019t underestimate it. <strong data-start=\"245\" data-end=\"303\">Email marketing remains one of the most powerful tools<\/strong> for building relationships, generating leads, and driving consistent sales.<\/p>\n<p data-start=\"381\" data-end=\"563\">In this guide, you\u2019ll learn <strong data-start=\"409\" data-end=\"454\">how to start email <a href=\"https:\/\/www.aderonkebamidele.com\/blog\/social-media-marketing-101-platform\/\">marketing<\/a> from scratch<\/strong>, what tools to use, and exactly <strong data-start=\"487\" data-end=\"519\">what types of emails to send<\/strong> to grow your list and engage your audience.<\/p>\n<hr data-start=\"565\" data-end=\"568\" \/>\n<h3 data-start=\"570\" data-end=\"627\">\ud83d\udce7 <strong data-start=\"577\" data-end=\"627\">Why Email Marketing Still Works (Even in 2025)<\/strong><\/h3>\n<ul data-start=\"629\" data-end=\"981\">\n<li data-start=\"629\" data-end=\"718\">\n<p data-start=\"631\" data-end=\"718\"><strong data-start=\"631\" data-end=\"649\">Direct Access:<\/strong> You\u2019re landing in your subscriber\u2019s inbox\u2014not fighting an algorithm.<\/p>\n<\/li>\n<li data-start=\"719\" data-end=\"787\">\n<p data-start=\"721\" data-end=\"787\"><strong data-start=\"721\" data-end=\"734\">High ROI:<\/strong> Email delivers an average of $36 for every $1 spent.<\/p>\n<\/li>\n<li data-start=\"788\" data-end=\"883\">\n<p data-start=\"790\" data-end=\"883\"><strong data-start=\"790\" data-end=\"817\">Personalized Messaging:<\/strong> Segment your audience and tailor your message for better results.<\/p>\n<\/li>\n<li data-start=\"884\" data-end=\"981\">\n<p data-start=\"886\" data-end=\"981\"><strong data-start=\"886\" data-end=\"905\">Owned Audience:<\/strong> Unlike social media, you own your email list. No platform can take it away.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"983\" data-end=\"986\" \/>\n<h3 data-start=\"988\" data-end=\"1040\">\u2705 <strong data-start=\"994\" data-end=\"1040\">Step 1: Choose an Email Marketing Platform<\/strong><\/h3>\n<p data-start=\"1042\" data-end=\"1146\">Start by picking a tool that makes it easy to design emails, manage subscribers, and automate campaigns.<\/p>\n<p data-start=\"1148\" data-end=\"1188\"><strong data-start=\"1148\" data-end=\"1188\">Popular beginner-friendly platforms:<\/strong><\/p>\n<ul data-start=\"1189\" data-end=\"1456\">\n<li data-start=\"1189\" data-end=\"1255\">\n<p data-start=\"1191\" data-end=\"1255\"><a class=\"\" href=\"https:\/\/mailchimp.com\" target=\"_new\" rel=\"noopener\" data-start=\"1191\" data-end=\"1225\">Mailchimp<\/a> \u2013 free for up to 500 contacts<\/p>\n<\/li>\n<li data-start=\"1256\" data-end=\"1318\">\n<p data-start=\"1258\" data-end=\"1318\"><a class=\"\" href=\"https:\/\/mailerlite.com\" target=\"_new\" rel=\"noopener\" data-start=\"1258\" data-end=\"1294\">MailerLite<\/a> \u2013 simple and affordable<\/p>\n<\/li>\n<li data-start=\"1319\" data-end=\"1378\">\n<p data-start=\"1321\" data-end=\"1378\"><a class=\"\" href=\"https:\/\/convertkit.com\" target=\"_new\" rel=\"noopener\" data-start=\"1321\" data-end=\"1357\">ConvertKit<\/a> \u2013 great for creators<\/p>\n<\/li>\n<li data-start=\"1379\" data-end=\"1456\">\n<p data-start=\"1381\" data-end=\"1456\"><a class=\"\" href=\"https:\/\/www.brevo.com\" target=\"_new\" rel=\"noopener\" data-start=\"1381\" data-end=\"1433\">Brevo (formerly Sendinblue)<\/a> \u2013 includes SMS + email<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1458\" data-end=\"1551\">Look for features like drag-and-drop editors, templates, automation workflows, and analytics.<\/p>\n<hr data-start=\"1553\" data-end=\"1556\" \/>\n<h3 data-start=\"1558\" data-end=\"1607\">\ud83e\uddf2 <strong data-start=\"1565\" data-end=\"1607\">Step 2: Build and Grow Your Email List<\/strong><\/h3>\n<p data-start=\"1609\" data-end=\"1717\"><strong data-start=\"1609\" data-end=\"1635\">Don\u2019t buy email lists.<\/strong> Instead, build your list organically by offering value in exchange for a sign-up.<\/p>\n<h4 data-start=\"1719\" data-end=\"1750\">\ud83d\udd11 Ways to Grow Your List:<\/h4>\n<ul data-start=\"1751\" data-end=\"2005\">\n<li data-start=\"1751\" data-end=\"1795\">\n<p data-start=\"1753\" data-end=\"1795\">Add sign-up forms to your website and blog<\/p>\n<\/li>\n<li data-start=\"1796\" data-end=\"1867\">\n<p data-start=\"1798\" data-end=\"1867\">Offer a <strong data-start=\"1806\" data-end=\"1821\">lead magnet<\/strong> (e.g., free checklist, ebook, or mini course)<\/p>\n<\/li>\n<li data-start=\"1868\" data-end=\"1920\">\n<p data-start=\"1870\" data-end=\"1920\">Create a landing page for newsletter subscriptions<\/p>\n<\/li>\n<li data-start=\"1921\" data-end=\"1960\">\n<p data-start=\"1923\" data-end=\"1960\">Use pop-ups or slide-ins on your site<\/p>\n<\/li>\n<li data-start=\"1961\" data-end=\"2005\">\n<p data-start=\"1963\" data-end=\"2005\">Promote your opt-in offers on social media<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2007\" data-end=\"2117\"><strong data-start=\"2010\" data-end=\"2022\">Pro Tip:<\/strong> Make sure to follow privacy laws (like GDPR) and always get permission before emailing anyone.<\/p>\n<hr data-start=\"2119\" data-end=\"2122\" \/>\n<h3 data-start=\"2124\" data-end=\"2162\"><strong data-start=\"2131\" data-end=\"2162\">Step 3: Decide What to Send<\/strong><\/h3>\n<p data-start=\"2164\" data-end=\"2258\">You\u2019ve built your list now what? Here are the <strong data-start=\"2206\" data-end=\"2229\">key types of emails<\/strong> beginners should start with:<\/p>\n<hr data-start=\"2260\" data-end=\"2263\" \/>\n<h4 data-start=\"2265\" data-end=\"2304\">1. <strong data-start=\"2273\" data-end=\"2302\">Welcome Email (or Series)<\/strong><\/h4>\n<p data-start=\"2305\" data-end=\"2391\">First impressions matter. Send a warm, helpful welcome right after someone subscribes.<\/p>\n<p data-start=\"2393\" data-end=\"2413\"><strong data-start=\"2393\" data-end=\"2413\">What to include:<\/strong><\/p>\n<ul data-start=\"2414\" data-end=\"2577\">\n<li data-start=\"2414\" data-end=\"2442\">\n<p data-start=\"2416\" data-end=\"2442\">Thank them for subscribing<\/p>\n<\/li>\n<li data-start=\"2443\" data-end=\"2490\">\n<p data-start=\"2445\" data-end=\"2490\">Deliver your lead magnet (if you offered one)<\/p>\n<\/li>\n<li data-start=\"2491\" data-end=\"2536\">\n<p data-start=\"2493\" data-end=\"2536\">Let them know what kind of emails to expect<\/p>\n<\/li>\n<li data-start=\"2537\" data-end=\"2577\">\n<p data-start=\"2539\" data-end=\"2577\">Invite them to connect on social media<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2579\" data-end=\"2656\">\u00a0Example subject: <em data-start=\"2599\" data-end=\"2656\">\u201cWelcome! Here\u2019s your free guide + what to expect next\u201d<\/em><\/p>\n<hr data-start=\"2658\" data-end=\"2661\" \/>\n<h4 data-start=\"2663\" data-end=\"2706\">2. <strong data-start=\"2671\" data-end=\"2704\">Weekly or Monthly Newsletters: Email Marketing for Beginners<\/strong><\/h4>\n<p data-start=\"2707\" data-end=\"2755\">Keep your audience engaged with regular updates.<\/p>\n<p data-start=\"2757\" data-end=\"2777\"><strong data-start=\"2757\" data-end=\"2777\">What to include:<\/strong><\/p>\n<ul data-start=\"2778\" data-end=\"2914\">\n<li data-start=\"2778\" data-end=\"2810\">\n<p data-start=\"2780\" data-end=\"2810\">Blog highlights or new content<\/p>\n<\/li>\n<li data-start=\"2811\" data-end=\"2838\">\n<p data-start=\"2813\" data-end=\"2838\">Tips or industry insights<\/p>\n<\/li>\n<li data-start=\"2839\" data-end=\"2868\">\n<p data-start=\"2841\" data-end=\"2868\">Product features or updates<\/p>\n<\/li>\n<li data-start=\"2869\" data-end=\"2914\">\n<p data-start=\"2871\" data-end=\"2914\">Personal notes or behind-the-scenes stories<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2916\" data-end=\"2981\">\u00a0Example subject: <em data-start=\"2936\" data-end=\"2981\">\u201c3 Quick Tips for More Productive Mornings\u201d<\/em><\/p>\n<hr data-start=\"2983\" data-end=\"2986\" \/>\n<h4 data-start=\"2988\" data-end=\"3020\">3. <strong data-start=\"2996\" data-end=\"3018\">Educational Emails: Email Marketing for Beginners<\/strong><\/h4>\n<p data-start=\"3021\" data-end=\"3100\">Teach your subscribers something helpful that relates to your niche or product.<\/p>\n<p data-start=\"3102\" data-end=\"3115\"><strong data-start=\"3102\" data-end=\"3115\">Examples:<\/strong><\/p>\n<ul data-start=\"3116\" data-end=\"3242\">\n<li data-start=\"3116\" data-end=\"3160\">\n<p data-start=\"3118\" data-end=\"3160\">\u201cHow to Create a Budget in 3 Simple Steps\u201d<\/p>\n<\/li>\n<li data-start=\"3161\" data-end=\"3198\">\n<p data-start=\"3163\" data-end=\"3198\">\u201cSEO Basics: How to Rank on Google\u201d<\/p>\n<\/li>\n<li data-start=\"3199\" data-end=\"3242\">\n<p data-start=\"3201\" data-end=\"3242\">\u201cThe Best Skincare Routine for Oily Skin\u201d<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3244\" data-end=\"3302\">\u00a0Goal: Provide value and position yourself as an expert.<\/p>\n<hr data-start=\"3304\" data-end=\"3307\" \/>\n<h4 data-start=\"3309\" data-end=\"3341\">4. <strong data-start=\"3317\" data-end=\"3339\">Promotional Emails: Email Marketing for Beginners<\/strong><\/h4>\n<p data-start=\"3342\" data-end=\"3413\">When it\u2019s time to sell, don\u2019t be shy, just do it with clarity and value.<\/p>\n<p data-start=\"3415\" data-end=\"3428\"><strong data-start=\"3415\" data-end=\"3428\">Examples:<\/strong><\/p>\n<ul data-start=\"3429\" data-end=\"3533\">\n<li data-start=\"3429\" data-end=\"3459\">\n<p data-start=\"3431\" data-end=\"3459\">Limited-time offers or sales<\/p>\n<\/li>\n<li data-start=\"3460\" data-end=\"3482\">\n<p data-start=\"3462\" data-end=\"3482\">New product launches<\/p>\n<\/li>\n<li data-start=\"3483\" data-end=\"3510\">\n<p data-start=\"3485\" data-end=\"3510\">Discount codes or bundles<\/p>\n<\/li>\n<li data-start=\"3511\" data-end=\"3533\">\n<p data-start=\"3513\" data-end=\"3533\">Free trial reminders<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3535\" data-end=\"3594\">\u00a0Example subject: <em data-start=\"3555\" data-end=\"3594\">\u201cJust for You: 20% Off Ends Tonight!\u201d<\/em><\/p>\n<hr data-start=\"3596\" data-end=\"3599\" \/>\n<h4 data-start=\"3601\" data-end=\"3640\">5. <strong data-start=\"3609\" data-end=\"3638\">Survey or Feedback Emails: Email Marketing for Beginners<\/strong><\/h4>\n<p data-start=\"3641\" data-end=\"3762\">Invite your audience to share their thoughts. It boosts engagement and gives you insights for future content or products.<\/p>\n<p data-start=\"3764\" data-end=\"3825\">\u00a0Example subject: <em data-start=\"3784\" data-end=\"3825\">\u201cGot 1 Minute? We\u2019d Love Your Feedback\u201d<\/em><\/p>\n<hr data-start=\"3827\" data-end=\"3830\" \/>\n<h3 data-start=\"3832\" data-end=\"3880\"><strong data-start=\"3839\" data-end=\"3880\">Step 4: Keep It Simple and Consistent: Email Marketing for Beginners<\/strong><\/h3>\n<p data-start=\"3882\" data-end=\"3976\">You don\u2019t need fancy designs to succeed clear writing and consistent value are more important.<\/p>\n<h4 data-start=\"3978\" data-end=\"4014\">Tips for writing better emails:<\/h4>\n<ul data-start=\"4015\" data-end=\"4200\">\n<li data-start=\"4015\" data-end=\"4056\">\n<p data-start=\"4017\" data-end=\"4056\">Write like you\u2019re talking to one person<\/p>\n<\/li>\n<li data-start=\"4057\" data-end=\"4093\">\n<p data-start=\"4059\" data-end=\"4093\">Use short sentences and paragraphs<\/p>\n<\/li>\n<li data-start=\"4094\" data-end=\"4128\">\n<p data-start=\"4096\" data-end=\"4128\">Add a clear call-to-action (CTA)<\/p>\n<\/li>\n<li data-start=\"4129\" data-end=\"4161\">\n<p data-start=\"4131\" data-end=\"4161\">Use eye-catching subject lines<\/p>\n<\/li>\n<li data-start=\"4162\" data-end=\"4200\">\n<p data-start=\"4164\" data-end=\"4200\">Always include an unsubscribe option<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"4202\" data-end=\"4205\" \/>\n<h3 data-start=\"4207\" data-end=\"4247\"><strong data-start=\"4214\" data-end=\"4247\">Step 5: Track, Test &amp; Improve<\/strong><\/h3>\n<p data-start=\"4249\" data-end=\"4330\">Use your email platform\u2019s analytics to monitor performance. Key metrics to watch:<\/p>\n<ul data-start=\"4331\" data-end=\"4511\">\n<li data-start=\"4331\" data-end=\"4380\">\n<p data-start=\"4333\" data-end=\"4380\"><strong data-start=\"4333\" data-end=\"4346\">Open rate<\/strong> \u2013 are your subject lines working?<\/p>\n<\/li>\n<li data-start=\"4381\" data-end=\"4452\">\n<p data-start=\"4383\" data-end=\"4452\"><strong data-start=\"4383\" data-end=\"4411\">Click-through rate (CTR)<\/strong> \u2013 Are people engaging with your content?<\/p>\n<\/li>\n<li data-start=\"4453\" data-end=\"4511\">\n<p data-start=\"4455\" data-end=\"4511\"><strong data-start=\"4455\" data-end=\"4475\">Unsubscribe rate<\/strong> \u2013 are you sending relevant content?<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4513\" data-end=\"4622\">Try A\/B testing different subject lines, send times, or content formats to see what your audience likes best.<\/p>\n<hr data-start=\"4624\" data-end=\"4627\" \/>\n<h3 data-start=\"4629\" data-end=\"4653\">\u2705 <strong data-start=\"4635\" data-end=\"4653\">Final Thoughts on Email Marketing for Beginners<\/strong><\/h3>\n<p data-start=\"4655\" data-end=\"4787\">Email marketing is one of the simplest and most cost-effective ways to grow your business, but it only works when you\u2019re intentional.<\/p>\n<p data-start=\"4789\" data-end=\"4966\">Start with the basics: grow your list, send valuable content, and stay consistent. As your confidence grows, you can dive into segmentation, automation, and advanced strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Marketing for Beginners: How to Get Started &amp; What to Send If you\u2019re just getting started with digital marketing, email might seem old-fashioned, but don\u2019t underestimate it. Email marketing&hellip;<\/p>\n","protected":false},"author":3,"featured_media":9379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_mo_disable_npp":"","footnotes":""},"categories":[41],"tags":[],"class_list":["post-9374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/posts\/9374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/comments?post=9374"}],"version-history":[{"count":1,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/posts\/9374\/revisions"}],"predecessor-version":[{"id":9380,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/posts\/9374\/revisions\/9380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/media\/9379"}],"wp:attachment":[{"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/media?parent=9374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/categories?post=9374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/tags?post=9374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}