{"id":9321,"date":"2025-06-20T02:38:07","date_gmt":"2025-06-20T02:38:07","guid":{"rendered":"https:\/\/www.aderonkebamidele.com\/blog\/?p=9321"},"modified":"2025-06-20T02:38:09","modified_gmt":"2025-06-20T02:38:09","slug":"how-to-do-keyword-research","status":"publish","type":"post","link":"https:\/\/www.aderonkebamidele.com\/blog\/how-to-do-keyword-research\/","title":{"rendered":"How to Do Keyword Research (With Free Tools)"},"content":{"rendered":"<p data-start=\"199\" data-end=\"470\"><strong>How to Do Keyword Research (With Free Tools)<\/strong><\/p>\n<p data-start=\"199\" data-end=\"470\">Want more traffic from Google without spending a fortune? You don\u2019t need fancy software or a big budget to do effective <a href=\"https:\/\/www.aderonkebamidele.com\/blog\/using-negative-keywords-to-cut\/\">keyword<\/a> research. With the right free <a href=\"https:\/\/en.wikipedia.org\/wiki\/Tool\" target=\"_blank\" rel=\"noopener\">tools<\/a> and a clear process, you can uncover the search terms your audience is using and create content that ranks.<\/p>\n<p data-start=\"472\" data-end=\"610\">In this post, we\u2019ll walk you through <strong data-start=\"509\" data-end=\"537\">what keyword research is<\/strong>, <strong data-start=\"539\" data-end=\"557\">why it matters<\/strong>, and <strong data-start=\"563\" data-end=\"609\">how to do it step-by-step using free tools<\/strong>.<\/p>\n<hr data-start=\"612\" data-end=\"615\" \/>\n<h3 data-start=\"617\" data-end=\"653\">\ud83d\udd0d <strong data-start=\"624\" data-end=\"653\">What Is Keyword Research?<\/strong><\/h3>\n<p data-start=\"655\" data-end=\"812\"><strong data-start=\"655\" data-end=\"675\">Keyword research<\/strong> is the process of identifying the words and phrases people type into search engines when looking for information, products, or services.<\/p>\n<p data-start=\"814\" data-end=\"855\">By targeting the right keywords, you can:<\/p>\n<ul data-start=\"856\" data-end=\"1048\">\n<li data-start=\"856\" data-end=\"906\">\n<p data-start=\"858\" data-end=\"906\">Drive more <strong data-start=\"869\" data-end=\"888\">organic traffic<\/strong> to your website<\/p>\n<\/li>\n<li data-start=\"907\" data-end=\"964\">\n<p data-start=\"909\" data-end=\"964\">Understand what your audience is really searching for<\/p>\n<\/li>\n<li data-start=\"965\" data-end=\"1012\">\n<p data-start=\"967\" data-end=\"1012\">Create content that answers their questions<\/p>\n<\/li>\n<li data-start=\"1013\" data-end=\"1048\">\n<p data-start=\"1015\" data-end=\"1048\">Improve your <strong data-start=\"1028\" data-end=\"1035\">SEO<\/strong> and rankings<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1050\" data-end=\"1053\" \/>\n<h3 data-start=\"1055\" data-end=\"1124\">\u2705 <strong data-start=\"1061\" data-end=\"1124\">Step-by-Step: How to Do Keyword Research (Using Free Tools)<\/strong><\/h3>\n<hr data-start=\"1126\" data-end=\"1129\" \/>\n<h3 data-start=\"1131\" data-end=\"1179\"><strong data-start=\"1135\" data-end=\"1179\">Step 1: Brainstorm a List of Seed Topics<\/strong><\/h3>\n<p data-start=\"1181\" data-end=\"1249\">Start with a general idea of what your business or content is about.<\/p>\n<p data-start=\"1251\" data-end=\"1263\">For example:<\/p>\n<ul data-start=\"1264\" data-end=\"1447\">\n<li data-start=\"1264\" data-end=\"1347\">\n<p data-start=\"1266\" data-end=\"1347\">If you\u2019re a fitness coach \u2192 Think: &#8220;weight loss&#8221;, &#8220;home workouts&#8221;, &#8220;meal plans&#8221;<\/p>\n<\/li>\n<li data-start=\"1348\" data-end=\"1447\">\n<p data-start=\"1350\" data-end=\"1447\">If you sell skincare products \u2192 Think: &#8220;acne treatment&#8221;, &#8220;anti-aging cream&#8221;, &#8220;skincare routine&#8221;<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1449\" data-end=\"1516\">These are your <strong data-start=\"1464\" data-end=\"1479\">seed topics<\/strong>\u2014broad terms that reflect your niche.<\/p>\n<hr data-start=\"1518\" data-end=\"1521\" \/>\n<h3 data-start=\"1523\" data-end=\"1570\"><strong data-start=\"1527\" data-end=\"1570\">Step 2: Use Free Keyword Research Tools<\/strong><\/h3>\n<p data-start=\"1572\" data-end=\"1659\">Here are the best <strong data-start=\"1590\" data-end=\"1604\">free tools<\/strong> to turn your seed topics into a list of keyword ideas:<\/p>\n<h4 data-start=\"1661\" data-end=\"1722\">\ud83d\udd27 <strong data-start=\"1669\" data-end=\"1722\">1. Google Search (Autocomplete + People Also Ask)<\/strong><\/h4>\n<p data-start=\"1723\" data-end=\"1887\">Start typing your seed keyword in the Google search bar and look at the suggestions. Scroll to the \u201cPeople Also Ask\u201d and \u201cRelated Searches\u201d sections for more ideas.<\/p>\n<p data-start=\"1889\" data-end=\"1945\"><strong data-start=\"1889\" data-end=\"1901\">Example:<\/strong><br data-start=\"1901\" data-end=\"1904\" \/>Type \u201cskincare for\u201d and see results like:<\/p>\n<ul data-start=\"1946\" data-end=\"2025\">\n<li data-start=\"1946\" data-end=\"1972\">\n<p data-start=\"1948\" data-end=\"1972\">Skincare for oily skin<\/p>\n<\/li>\n<li data-start=\"1973\" data-end=\"1993\">\n<p data-start=\"1975\" data-end=\"1993\">Skincare for men<\/p>\n<\/li>\n<li data-start=\"1994\" data-end=\"2025\">\n<p data-start=\"1996\" data-end=\"2025\">Skincare for sensitive skin<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2027\" data-end=\"2120\">\ud83d\udca1 <strong data-start=\"2030\" data-end=\"2042\">Pro Tip:<\/strong> These are real user searches\u2014use them to guide blog titles and product pages.<\/p>\n<hr data-start=\"2122\" data-end=\"2125\" \/>\n<h4 data-start=\"2127\" data-end=\"2189\">\ud83d\udd27 <strong data-start=\"2135\" data-end=\"2157\">2. AnswerThePublic<\/strong> (<a class=\"\" href=\"https:\/\/answerthepublic.com\" target=\"_new\" rel=\"noopener\" data-start=\"2159\" data-end=\"2186\">https:\/\/answerthepublic.com<\/a>)<\/h4>\n<p data-start=\"2190\" data-end=\"2274\">Enter a topic and get hundreds of questions, comparisons, and phrases people search.<\/p>\n<p data-start=\"2276\" data-end=\"2339\"><strong data-start=\"2276\" data-end=\"2288\">Example:<\/strong><br data-start=\"2288\" data-end=\"2291\" \/>Search \u201chome workout\u201d \u2192 You\u2019ll see queries like:<\/p>\n<ul data-start=\"2340\" data-end=\"2431\">\n<li data-start=\"2340\" data-end=\"2376\">\n<p data-start=\"2342\" data-end=\"2376\">\u201cHome workout without equipment\u201d<\/p>\n<\/li>\n<li data-start=\"2377\" data-end=\"2405\">\n<p data-start=\"2379\" data-end=\"2405\">\u201cBest home workout apps\u201d<\/p>\n<\/li>\n<li data-start=\"2406\" data-end=\"2431\">\n<p data-start=\"2408\" data-end=\"2431\">\u201cHome workout vs gym\u201d<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2433\" data-end=\"2510\">Use this to find <strong data-start=\"2450\" data-end=\"2472\">long-tail keywords<\/strong> (more specific = easier to rank for).<\/p>\n<hr data-start=\"2512\" data-end=\"2515\" \/>\n<h4 data-start=\"2517\" data-end=\"2581\">\ud83d\udd27 <strong data-start=\"2525\" data-end=\"2543\">3. Ubersuggest<\/strong> (<a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"2545\" data-end=\"2578\">https:\/\/neilpatel.com\/ubersuggest<\/a>)<\/h4>\n<p data-start=\"2582\" data-end=\"2705\">Get keyword suggestions, search volume, SEO difficulty, and content ideas. It also shows top-ranking pages for any keyword.<\/p>\n<p data-start=\"2707\" data-end=\"2770\">Free version gives limited daily searches\u2014plenty for beginners.<\/p>\n<hr data-start=\"2772\" data-end=\"2775\" \/>\n<h4 data-start=\"2777\" data-end=\"2841\">\ud83d\udd27 <strong data-start=\"2785\" data-end=\"2814\">4. Google Keyword Planner<\/strong> (<a class=\"\" href=\"https:\/\/ads.google.com\" target=\"_new\" rel=\"noopener\" data-start=\"2816\" data-end=\"2838\">https:\/\/ads.google.com<\/a>)<\/h4>\n<p data-start=\"2842\" data-end=\"2970\">Technically for advertisers, but great for organic keyword research too. See search volume ranges and competition for each term.<\/p>\n<p data-start=\"2972\" data-end=\"3035\">Requires a free Google Ads account (you don\u2019t need to run ads).<\/p>\n<hr data-start=\"3037\" data-end=\"3040\" \/>\n<h4 data-start=\"3042\" data-end=\"3100\">\ud83d\udd27 <strong data-start=\"3050\" data-end=\"3070\">5. Google Trends<\/strong> (<a class=\"\" href=\"https:\/\/trends.google.com\" target=\"_new\" rel=\"noopener\" data-start=\"3072\" data-end=\"3097\">https:\/\/trends.google.com<\/a>)<\/h4>\n<p data-start=\"3101\" data-end=\"3219\">Compare keywords and see what\u2019s trending over time. Useful for seasonal topics or tracking rising interest in a niche.<\/p>\n<hr data-start=\"3221\" data-end=\"3224\" \/>\n<h3 data-start=\"3226\" data-end=\"3279\"><strong data-start=\"3230\" data-end=\"3279\">Step 3: Analyze and Choose the Right Keywords<\/strong><\/h3>\n<p data-start=\"3281\" data-end=\"3308\">Focus on keywords that are:<\/p>\n<ul data-start=\"3309\" data-end=\"3521\">\n<li data-start=\"3309\" data-end=\"3350\">\n<p data-start=\"3311\" data-end=\"3350\"><strong data-start=\"3311\" data-end=\"3323\">Relevant<\/strong> to your content or offer<\/p>\n<\/li>\n<li data-start=\"3351\" data-end=\"3394\">\n<p data-start=\"3353\" data-end=\"3394\">Have <strong data-start=\"3358\" data-end=\"3392\">moderate to high search volume<\/strong><\/p>\n<\/li>\n<li data-start=\"3395\" data-end=\"3466\">\n<p data-start=\"3397\" data-end=\"3466\">Have <strong data-start=\"3402\" data-end=\"3431\">low to medium competition<\/strong> (especially if your site is new)<\/p>\n<\/li>\n<li data-start=\"3467\" data-end=\"3521\">\n<p data-start=\"3469\" data-end=\"3521\">Specific (long-tail keywords are easier to rank for)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3523\" data-end=\"3546\"><strong data-start=\"3523\" data-end=\"3546\">Example Comparison:<\/strong><\/p>\n<ul data-start=\"3547\" data-end=\"3673\">\n<li data-start=\"3547\" data-end=\"3585\">\n<p data-start=\"3549\" data-end=\"3585\">\u201cFitness\u201d \u2192 Too broad, competitive<\/p>\n<\/li>\n<li data-start=\"3586\" data-end=\"3673\">\n<p data-start=\"3588\" data-end=\"3673\">\u201c15-minute home workout for beginners\u201d \u2192 Specific, lower competition, more actionable<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3675\" data-end=\"3678\" \/>\n<h3 data-start=\"3680\" data-end=\"3723\"><strong data-start=\"3684\" data-end=\"3723\">Step 4: Organize Keywords by Intent<\/strong><\/h3>\n<p data-start=\"3725\" data-end=\"3802\">Not all keywords serve the same purpose. Group them based on <strong data-start=\"3786\" data-end=\"3801\">user intent<\/strong>:<\/p>\n<ul data-start=\"3804\" data-end=\"4010\">\n<li data-start=\"3804\" data-end=\"3858\">\n<p data-start=\"3806\" data-end=\"3858\"><strong data-start=\"3806\" data-end=\"3824\">Informational:<\/strong> &#8220;What is intermittent fasting?&#8221;<\/p>\n<\/li>\n<li data-start=\"3859\" data-end=\"3902\">\n<p data-start=\"3861\" data-end=\"3902\"><strong data-start=\"3861\" data-end=\"3878\">Navigational:<\/strong> &#8220;Nike official store&#8221;<\/p>\n<\/li>\n<li data-start=\"3903\" data-end=\"3951\">\n<p data-start=\"3905\" data-end=\"3951\"><strong data-start=\"3905\" data-end=\"3923\">Transactional:<\/strong> &#8220;Buy whey protein powder&#8221;<\/p>\n<\/li>\n<li data-start=\"3952\" data-end=\"4010\">\n<p data-start=\"3954\" data-end=\"4010\"><strong data-start=\"3954\" data-end=\"3983\">Commercial Investigation:<\/strong> &#8220;Best laptops under $1000&#8221;<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4012\" data-end=\"4050\">Match your content type to the intent:<\/p>\n<ul data-start=\"4051\" data-end=\"4113\">\n<li data-start=\"4051\" data-end=\"4080\">\n<p data-start=\"4053\" data-end=\"4080\">Blog post = informational<\/p>\n<\/li>\n<li data-start=\"4081\" data-end=\"4113\">\n<p data-start=\"4083\" data-end=\"4113\">Product page = transactional<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"4115\" data-end=\"4118\" \/>\n<h3 data-start=\"4120\" data-end=\"4178\"><strong data-start=\"4124\" data-end=\"4178\">Step 5: Use Keywords Strategically in Your Content<\/strong><\/h3>\n<p data-start=\"4180\" data-end=\"4233\">Once you\u2019ve chosen your target keywords, use them in:<\/p>\n<ul data-start=\"4234\" data-end=\"4427\">\n<li data-start=\"4234\" data-end=\"4269\">\n<p data-start=\"4236\" data-end=\"4269\">Page title and meta description<\/p>\n<\/li>\n<li data-start=\"4270\" data-end=\"4284\">\n<p data-start=\"4272\" data-end=\"4284\">URL (slug)<\/p>\n<\/li>\n<li data-start=\"4285\" data-end=\"4312\">\n<p data-start=\"4287\" data-end=\"4312\">Headings (H1, H2, etc.)<\/p>\n<\/li>\n<li data-start=\"4313\" data-end=\"4348\">\n<p data-start=\"4315\" data-end=\"4348\">First 100 words of your content<\/p>\n<\/li>\n<li data-start=\"4349\" data-end=\"4367\">\n<p data-start=\"4351\" data-end=\"4367\">Image alt tags<\/p>\n<\/li>\n<li data-start=\"4368\" data-end=\"4427\">\n<p data-start=\"4370\" data-end=\"4427\">Naturally throughout the content (avoid keyword stuffing)<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"4429\" data-end=\"4432\" \/>\n<h3 data-start=\"4434\" data-end=\"4493\">\u2705 <strong data-start=\"4440\" data-end=\"4493\">Bonus: Free Keyword Research Spreadsheet Template<\/strong><\/h3>\n<p data-start=\"4494\" data-end=\"4639\">Organize your keywords, intent, search volume, and content ideas in one place. Want a free downloadable template? Just ask and I\u2019ll send it over!<\/p>\n<hr data-start=\"4641\" data-end=\"4644\" \/>\n<h3 data-start=\"4646\" data-end=\"4671\">\ud83e\udde0 <strong data-start=\"4653\" data-end=\"4671\">Final Thoughts<\/strong><\/h3>\n<p data-start=\"4673\" data-end=\"4877\">Keyword research doesn\u2019t need to be expensive or complicated. With a few reliable free tools and a bit of consistency, you can uncover what your audience is searching for\u2014and create content that delivers.<\/p>\n<p data-start=\"4879\" data-end=\"4978\">Start small, focus on long-tail keywords, and always write for humans first, search engines second.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Do Keyword Research (With Free Tools) Want more traffic from Google without spending a fortune? You don\u2019t need fancy software or a big budget to do effective keyword&hellip;<\/p>\n","protected":false},"author":3,"featured_media":9334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_mo_disable_npp":"","footnotes":""},"categories":[41],"tags":[],"class_list":["post-9321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/posts\/9321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/comments?post=9321"}],"version-history":[{"count":1,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/posts\/9321\/revisions"}],"predecessor-version":[{"id":9335,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/posts\/9321\/revisions\/9335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/media\/9334"}],"wp:attachment":[{"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/media?parent=9321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/categories?post=9321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/tags?post=9321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}