{"id":9041,"date":"2025-06-10T03:08:19","date_gmt":"2025-06-10T03:08:19","guid":{"rendered":"https:\/\/www.aderonkebamidele.com\/blog\/?p=9041"},"modified":"2025-06-10T03:08:21","modified_gmt":"2025-06-10T03:08:21","slug":"email-copywriting-formulas-you","status":"publish","type":"post","link":"https:\/\/www.aderonkebamidele.com\/blog\/email-copywriting-formulas-you\/","title":{"rendered":"Email Copywriting Formulas You Should Steal"},"content":{"rendered":"

Email Copywriting Formulas You Should Steal<\/strong><\/p>\n

If you\u2019ve ever stared at a blank email editor wondering what to write, you\u2019re not alone.<\/p>\n

The truth is, great email copy doesn\u2019t have to come from scratch<\/strong>. The best marketers<\/a> rely on time-tested copywriting formulas<\/strong> to write compelling emails faster, easier, and with better results.<\/p>\n

Whether you\u2019re writing a newsletter, sales pitch, product update, or welcome email, these formulas<\/a> will help you write faster and better<\/strong>\u00a0without reinventing the wheel.<\/p>\n

Let\u2019s break down the top email copywriting formulas you can (and should) steal.<\/p>\n

\n

\ud83e\udde0 Why Use Copywriting Formulas?<\/h2>\n

Copywriting formulas are structured frameworks that guide how you write persuasive messages. They help you:<\/p>\n

    \n
  • \n

    Save time<\/p>\n<\/li>\n

  • \n

    Increase clarity<\/p>\n<\/li>\n

  • \n

    Drive more opens, clicks, and conversions<\/p>\n<\/li>\n

  • \n

    Avoid overthinking or overwriting<\/p>\n<\/li>\n<\/ul>\n

    They\u2019ve been proven to work across industries, platforms, and audiences.<\/p>\n

    \n

    \ud83d\udd25 7 Email Copywriting Formulas That Work Like Magic<\/h2>\n
    \n

    1. PAS: Problem \u2013 Agitate \u2013 Solution<\/strong><\/h3>\n

    Use when:<\/strong> You want to highlight pain points and offer your product\/service as the fix.<\/p>\n

    Formula:<\/strong><\/p>\n

      \n
    • \n

      Problem:<\/strong> Start by stating a common pain or frustration.<\/p>\n<\/li>\n

    • \n

      Agitate:<\/strong> Make it worse by digging into the emotional cost or consequences.<\/p>\n<\/li>\n

    • \n

      Solution:<\/strong> Offer relief \u2014 aka, your product or offer.<\/p>\n<\/li>\n<\/ul>\n

      Example:<\/strong><\/p>\n

      \n

      Still wasting time on messy spreadsheets?
      Every hour you spend fixing formulas is time you\u2019re not growing your business.
      Switch to [Tool Name] and automate your data management in seconds.<\/p>\n<\/blockquote>\n

      \u2705 Great for: sales emails, product launches, upgrades<\/p>\n

      \n

      2. AIDA: Attention \u2013 Interest \u2013 Desire \u2013 Action<\/strong><\/h3>\n

      Use when:<\/strong> You want to grab attention and lead readers to take a specific action.<\/p>\n

      Formula:<\/strong><\/p>\n

        \n
      • \n

        Attention:<\/strong> Use a hook or bold statement.<\/p>\n<\/li>\n

      • \n

        Interest:<\/strong> Share relevant details or benefits.<\/p>\n<\/li>\n

      • \n

        Desire:<\/strong> Show emotional or practical outcomes.<\/p>\n<\/li>\n

      • \n

        Action:<\/strong> Add a clear, compelling CTA.<\/p>\n<\/li>\n<\/ul>\n

        Example:<\/strong><\/p>\n

        \n

        You\u2019re leaving money on the table.
        Most businesses only convert 2% of their website visitors.
        What if you could double that \u2014 automatically?
        Try our free landing page builder and start converting better today.<\/p>\n<\/blockquote>\n

        \u2705 Great for: product promos, sales campaigns<\/p>\n

        \n

        3. Before \u2013 After \u2013 Bridge<\/strong><\/h3>\n

        Use when:<\/strong> You want to show transformation.<\/p>\n

        Formula:<\/strong><\/p>\n

          \n
        • \n

          Before:<\/strong> Paint a picture of the current pain or problem.<\/p>\n<\/li>\n

        • \n

          After:<\/strong> Describe the ideal outcome or benefit.<\/p>\n<\/li>\n

        • \n

          Bridge:<\/strong> Show how your offer gets the reader from point A to point B.<\/p>\n<\/li>\n<\/ul>\n

          Example:<\/strong><\/p>\n

          \n

          Struggling to hit your email open rate goals?
          Imagine getting 40%+ open rates on every campaign.
          With our subject line generator, that\u2019s not a dream \u2014 it\u2019s your new reality.<\/p>\n<\/blockquote>\n

          \u2705 Great for: product launches, lead magnets, feature announcements<\/p>\n

          \n

          4. The 4 Ps: Picture \u2013 Promise \u2013 Proof \u2013 Push<\/strong><\/h3>\n

          Use when:<\/strong> You need to build trust quickly.<\/p>\n

          Formula:<\/strong><\/p>\n

            \n
          • \n

            Picture:<\/strong> Create a relatable scenario.<\/p>\n<\/li>\n

          • \n

            Promise:<\/strong> Highlight what they\u2019ll gain.<\/p>\n<\/li>\n

          • \n

            Proof:<\/strong> Add a testimonial, stat, or result.<\/p>\n<\/li>\n

          • \n

            Push:<\/strong> End with a strong CTA.<\/p>\n<\/li>\n<\/ul>\n

            Example:<\/strong><\/p>\n

            \n

            You\u2019re sitting at your desk, 50 tabs open, trying to meet a deadline.
            What if your project plan ran itself?
            Over 20,000 teams use [Tool Name] to stay ahead \u2014 without the stress.
            Try it free and breathe easier today.<\/p>\n<\/blockquote>\n

            \u2705 Great for: case study emails, testimonial features<\/p>\n

            \n

            5. The 1-2-3 Formula<\/strong><\/h3>\n

            Use when:<\/strong> You want a clean, easy-to-read format.<\/p>\n

            Formula:<\/strong><\/p>\n

              \n
            1. \n

              Here\u2019s what we\u2019ve got.<\/p>\n<\/li>\n

            2. \n

              Here\u2019s why it matters.<\/p>\n<\/li>\n

            3. \n

              Here\u2019s what to do next.<\/p>\n<\/li>\n<\/ol>\n

              Example:<\/strong><\/p>\n

              \n
                \n
              1. \n

                Our latest guide to email automation is live.<\/p>\n<\/li>\n

              2. \n

                It breaks down 10 proven workflows to save hours each week.<\/p>\n<\/li>\n

              3. \n

                Click here to download it free.<\/p>\n<\/li>\n<\/ol>\n<\/blockquote>\n

                \u2705 Great for: newsletters, announcements, content promos<\/p>\n

                \n

                6. Problem \u2013 Myth \u2013 Truth<\/strong><\/h3>\n

                Use when:<\/strong> You need to bust misconceptions and reframe thinking.<\/p>\n

                Formula:<\/strong><\/p>\n

                  \n
                • \n

                  Problem:<\/strong> Call out a pain point.<\/p>\n<\/li>\n

                • \n

                  Myth:<\/strong> Highlight the common (but wrong) belief.<\/p>\n<\/li>\n

                • \n

                  Truth:<\/strong> Reveal the real reason \u2014 and offer your solution.<\/p>\n<\/li>\n<\/ul>\n

                  Example:<\/strong><\/p>\n

                  \n

                  You\u2019re not growing your list as fast as you want.
                  You might think you need more traffic.
                  The truth? You need better opt-in forms. We\u2019ll show you how.<\/p>\n<\/blockquote>\n

                  \u2705 Great for: education, list-building emails<\/p>\n

                  \n

                  7. The \u201cWhy Now?\u201d Formula: Email Copywriting Formulas You Should Steal<\/strong><\/h3>\n

                  Use when:<\/strong> You need to create urgency.<\/p>\n

                  Formula:<\/strong><\/p>\n

                    \n
                  • \n

                    Why this matters<\/strong><\/p>\n<\/li>\n

                  • \n

                    Why this matters right now<\/strong><\/p>\n<\/li>\n

                  • \n

                    What to do next<\/strong><\/p>\n<\/li>\n<\/ul>\n

                    Example:<\/strong><\/p>\n

                    \n

                    Email marketing is still the most profitable channel in 2025.
                    But your competition is leveling up fast \u2014 and so should you.
                    Join our free 3-day challenge and build a list that actually converts.<\/p>\n<\/blockquote>\n

                    \u2705 Great for: event invites, webinars, limited-time offers<\/p>\n

                    \n

                    \u00a0Quick Tips for Better Email Copy (No Matter the Formula)<\/h2>\n
                      \n
                    • \n

                      Use short paragraphs and lots of white space<\/strong><\/p>\n<\/li>\n

                    • \n

                      Write like a human, not a robot<\/strong><\/p>\n<\/li>\n

                    • \n

                      Use action verbs and active voice<\/strong><\/p>\n<\/li>\n

                    • \n

                      Test your subject lines with tools like CoSchedule or SubjectLine.com<\/strong><\/p>\n<\/li>\n

                    • \n

                      Always include a clear CTA<\/strong> (and don\u2019t bury it)<\/p>\n<\/li>\n<\/ul>\n

                      \n

                      \u00a0Final Thoughts: Email Copywriting Formulas You Should Steal<\/h2>\n

                      The best email copywriters don\u2019t wait for inspiration they follow proven frameworks.<\/p>\n

                      Use these formulas as your writing toolkit. Mix, match, tweak, and test them until you find what resonates with your<\/em> audience.<\/p>\n","protected":false},"excerpt":{"rendered":"

                      Email Copywriting Formulas You Should Steal If you\u2019ve ever stared at a blank email editor wondering what to write, you\u2019re not alone. The truth is, great email copy doesn\u2019t have…<\/p>\n","protected":false},"author":3,"featured_media":9058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_mo_disable_npp":"","footnotes":""},"categories":[43],"tags":[],"class_list":["post-9041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"_links":{"self":[{"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/posts\/9041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/comments?post=9041"}],"version-history":[{"count":1,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/posts\/9041\/revisions"}],"predecessor-version":[{"id":9059,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/posts\/9041\/revisions\/9059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/media\/9058"}],"wp:attachment":[{"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/media?parent=9041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/categories?post=9041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/tags?post=9041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}