{"id":8902,"date":"2025-06-05T03:51:29","date_gmt":"2025-06-05T03:51:29","guid":{"rendered":"https:\/\/www.aderonkebamidele.com\/blog\/?p=8902"},"modified":"2025-06-05T03:51:31","modified_gmt":"2025-06-05T03:51:31","slug":"sunday-recap-lessons-from-5","status":"publish","type":"post","link":"https:\/\/www.aderonkebamidele.com\/blog\/sunday-recap-lessons-from-5\/","title":{"rendered":"Sunday Recap: Lessons from 5 Brands Crushing It on Social Media"},"content":{"rendered":"

Sunday Recap: Lessons from 5 Brands Crushing It on Social Media<\/strong><\/p>\n

It\u2019s Sunday, the perfect time to step back, reflect, and gather inspiration for the week ahead. Whether building your brand\u2019s presence from the ground up or looking to level\u00a0<\/a>up your existing strategy, there’s no better teacher than real-world success.<\/p>\n

Today\u2019s Sunday Recap dives into five brands that are crushing it<\/em> on social media in 2025. From authentic storytelling to community-driven content, here\u2019s what they\u2019re doing right and what you can learn<\/a> from them.<\/p>\n

\n

\u00a01. Duolingo<\/strong>\u2014 Embracing Edgy, Platform-Native Content<\/h3>\n

Platform:<\/strong> TikTok
Why It Works:<\/strong> Duolingo\u2019s TikTok strategy is less about language lessons and more about entertaining, culturally fluent content. Their mascot, Duo the owl, has become a chaotic, meme-worthy star that users genuinely love.<\/p>\n

Lesson:<\/strong>
\u2705 Loosen the reins and lean into humor.<\/em> Social media isn’t always the place for polished perfection \u2014 it’s for personality. Duolingo nailed TikTok by embracing trends and speaking the platform\u2019s language.<\/p>\n

Try this:<\/strong> Don\u2019t just\u00a0post\u2014play<\/em><\/span>. Use native platform trends, audios, and memes to connect with your audience in an authentic, relatable way.<\/p>\n

\n

\u00a02. Glossier<\/strong> \u2014 Building a Brand Through Community<\/h3>\n

Platform:<\/strong> Instagram
Why It Works:<\/strong> Glossier has built its brand by showcasing its customers. Their feed is full of user-generated content, real reviews, and reposted selfies. The result? A brand that feels inclusive, human, and aspirational.<\/p>\n

Lesson: on Lessons from 5 Brands Crushing It on Social Media<\/strong>
\u2705 Put your customers at the center of your story.<\/em> Social proof isn\u2019t just effective \u2014 it is<\/em> the brand for Glossier.<\/p>\n

Try this:<\/strong> Start a hashtag campaign and encourage your audience to share how they use your product or service. Repost their content and make them feel seen.<\/p>\n

\n

\u00a03. Domino\u2019s<\/strong> \u2014 Tech-Driven Storytelling That Delivers<\/h3>\n

Platform:<\/strong> X (formerly Twitter) and Instagram Stories
Why It Works:<\/strong> Domino\u2019s excels at combining convenience with fun. From order-anywhere tech integrations to clever Twitter replies and Stories showcasing behind-the-scenes content, Domino\u2019s makes ordering pizza feel interactive and frictionless.<\/p>\n

Lesson: on Lessons from 5 Brands Crushing It on Social Media<\/strong>
\u2705 Your product isn\u2019t boring, it just needs a better delivery (pun intended).<\/em> Make your value prop visible in ways that are engaging and easy to access.<\/p>\n

Try this:<\/strong> Highlight how your service works through short video demos or interactive stories. Use polls, stickers, and replies to engage customers in real time.<\/p>\n

\n

\u00a04. Away<\/strong> \u2014 Aspirational Aesthetics Meet Functional Value<\/h3>\n

Platform:<\/strong> Pinterest & Instagram
Why It Works:<\/strong> Away, the travel brand, nails the aspirational lifestyle imagery game. Their content evokes a sense of wanderlust while subtly showcasing the practicality and quality of their luggage.<\/p>\n

Lesson: on Lessons from 5 Brands Crushing It on Social Media<\/strong>
\u2705 Show, don\u2019t just tell.<\/em> Away tells lifestyle stories where their product fits naturally, not through hard sells but soft placement and stunning visuals.<\/p>\n

Try this:<\/strong> Create a \u201cvibe\u201d around your product. Curate visuals that tell a story about how it fits into your customers’ ideal life.<\/p>\n

\n

\u00a05. BarkBox<\/strong> \u2014 Owning the Niche (and Having Fun Doing It)<\/h3>\n

Platform:<\/strong> Facebook, Instagram, Email
Why It Works:<\/strong> BarkBox understands dog lovers to the core. Their witty, pun-filled content speaks directly to pet parents with humor, relatability, and just the right amount of absurdity.<\/p>\n

Lesson: on Lessons from 5 Brands Crushing It on Social Media<\/strong>
\u2705 Know your niche, and speak their language.<\/em> BarkBox doesn\u2019t try to appeal to everyone; they go all in on their ideal customer, and it works.<\/p>\n

Try this:<\/strong> Dial into the humor, tone, and specific culture of your audience. Niche doesn\u2019t mean small it means focused<\/em>.<\/p>\n

\n

\u00a0Final Thoughts on Lessons from 5 Brands Crushing It on Social Media<\/h3>\n

These five brands prove there\u2019s no one-size-fits-all approach to social media but there are<\/em> consistent traits:<\/p>\n

    \n
  • \n

    Authenticity over perfection<\/strong><\/p>\n<\/li>\n

  • \n

    Community over control<\/strong><\/p>\n<\/li>\n

  • \n

    Consistency with a human voice<\/strong><\/p>\n<\/li>\n<\/ul>\n

    As you head into a new week, ask yourself: What\u2019s one lesson from these brands that I can apply to my own strategy?<\/em><\/p>\n

    Whether it\u2019s showcasing your audience, embracing platform-native content, or storytelling through visuals \u2014 the magic happens when you stop broadcasting<\/em> and start connecting.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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