{"id":8528,"date":"2025-05-23T02:37:06","date_gmt":"2025-05-23T02:37:06","guid":{"rendered":"https:\/\/www.aderonkebamidele.com\/blog\/?p=8528"},"modified":"2025-05-23T02:37:07","modified_gmt":"2025-05-23T02:37:07","slug":"setting-up-conversion-tracking-in","status":"publish","type":"post","link":"https:\/\/www.aderonkebamidele.com\/blog\/setting-up-conversion-tracking-in\/","title":{"rendered":"Setting Up Conversion Tracking in Google Ads"},"content":{"rendered":"

Setting Up Conversion Tracking in Google Ads<\/strong><\/p>\n

If you\u2019re running PPC campaigns in Google Ads<\/a>, knowing whether those clicks are turning into customers is critical. That\u2019s where conversion tracking<\/strong> comes in. Without it, you\u2019re essentially flying blind, pouring money into ads without a clear picture<\/a> of what\u2019s working.<\/p>\n

In this blog post, we\u2019ll walk you through how to set up conversion tracking in Google Ads<\/strong>, what to track, and how to use the data to drive smarter decisions.<\/p>\n

\n

\u00a0What Is Conversion Tracking in Google Ads?<\/h3>\n

Conversion tracking<\/strong> lets you measure the actions users take after clicking on your ad, such as making a purchase, filling out a form, calling your business, or downloading a brochure. These actions are called conversions<\/strong>, and tracking them helps you:<\/p>\n

    \n
  • \n

    See which keywords and ads drive real results<\/p>\n<\/li>\n

  • \n

    Optimize bids and budget for better ROI<\/p>\n<\/li>\n

  • \n

    Leverage Smart Bidding strategies more effectively<\/p>\n<\/li>\n

  • \n

    Justify ad spend with clear, measurable outcomes<\/p>\n<\/li>\n<\/ul>\n

    \n

    \u2705 Common Types of Conversions to Track<\/h3>\n

    Depending on your business goals, here are a few examples of what you might want to track:<\/p>\n

      \n
    • \n

      E-commerce sales<\/strong> (transaction value, product purchased)<\/p>\n<\/li>\n

    • \n

      Form submissions<\/strong> (leads, quotes, signups)<\/p>\n<\/li>\n

    • \n

      Phone calls<\/strong> from ads or your website<\/p>\n<\/li>\n

    • \n

      Newsletter signups<\/strong><\/p>\n<\/li>\n

    • \n

      App installs or in-app actions<\/strong><\/p>\n<\/li>\n

    • \n

      Page views<\/strong> (for content-focused sites)<\/p>\n<\/li>\n<\/ul>\n

      \n

      \u00a0How to Set Up Conversion Tracking in Google Ads<\/h3>\n

      Step 1: Access the Conversions Section<\/h4>\n
        \n
      1. \n

        Log in to your Google Ads<\/strong> account.<\/p>\n<\/li>\n

      2. \n

        Click on Tools & Settings<\/strong> (the wrench icon).<\/p>\n<\/li>\n

      3. \n

        Under \u201cMeasurement,\u201d click Conversions<\/strong>.<\/p>\n<\/li>\n<\/ol>\n

        Step 2: Create a New Conversion Action<\/h4>\n

        Click the blue + New Conversion Action<\/strong> button. Google will ask you what kind of conversion you want to track:<\/p>\n

          \n
        • \n

          Website<\/strong>: Track actions like form submissions or purchases<\/p>\n<\/li>\n

        • \n

          App<\/strong>: Track installs or in-app activity<\/p>\n<\/li>\n

        • \n

          Phone Calls<\/strong>: Track calls from ads, websites, or call extensions<\/p>\n<\/li>\n

        • \n

          Import<\/strong>: Import conversions from tools like Salesforce or HubSpot<\/p>\n<\/li>\n<\/ul>\n

          Choose the one that fits your goal. Most businesses start with Website<\/strong>.<\/p>\n

          Step 3: Configure Conversion Settings<\/h4>\n

          For a Website conversion<\/strong>, you\u2019ll need to:<\/p>\n

            \n
          • \n

            Enter your website URL<\/strong> (Google may scan it for easy setup)<\/p>\n<\/li>\n

          • \n

            Choose the category<\/strong> (e.g., lead, purchase, sign-up)<\/p>\n<\/li>\n

          • \n

            Name your conversion (e.g., \u201cContact Form Submission\u201d)<\/p>\n<\/li>\n

          • \n

            Assign a value<\/strong> to each conversion (optional but helpful for ROI)<\/p>\n<\/li>\n

          • \n

            Choose how to count conversions<\/strong> (every or one per click)<\/p>\n<\/li>\n

          • \n

            Set conversion window<\/strong> (default is 30 days)<\/p>\n<\/li>\n

          • \n

            Include or exclude from \u201cConversions\u201d column<\/strong> (usually keep it included)<\/p>\n<\/li>\n<\/ul>\n

            Step 4: Add the Tracking Tag to Your Website<\/h4>\n

            After setting up the conversion action, you\u2019ll get a conversion tracking tag<\/strong>\u2014you have two options:<\/p>\n

              \n
            1. \n

              Install manually<\/strong>:<\/p>\n

                \n
              • \n

                Copy the Global Site Tag (gtag.js)<\/strong> and place it in the <head><\/code> of your website<\/p>\n<\/li>\n

              • \n

                Add the event snippet<\/strong> on the page that triggers the conversion (e.g., a thank-you page)<\/p>\n<\/li>\n<\/ul>\n<\/li>\n

              • \n

                Use Google Tag Manager<\/strong>:<\/p>\n

                  \n
                • \n

                  Select Google Tag Manager during setup<\/p>\n<\/li>\n

                • \n

                  Use your container to create a Google Ads Conversion Tracking tag<\/strong><\/p>\n<\/li>\n

                • \n

                  Set the trigger to fire on your conversion action (e.g., form submission)<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

                  If you\u2019re not comfortable editing code, ask your developer or web team to help.<\/p>\n

                  Step 5: Verify and Test<\/h4>\n

                  Once installed:<\/p>\n

                    \n
                  • \n

                    Use the Google Tag Assistant Chrome extension<\/strong> to ensure your tag is firing<\/p>\n<\/li>\n

                  • \n

                    Wait 24-48 hours and check Google Ads for conversion data<\/p>\n<\/li>\n<\/ul>\n

                    \n

                    \u00a0Pro Tips for Conversion Tracking Success<\/h3>\n
                      \n
                    • \n

                      Use conversion values<\/strong> to understand ROI, especially for e-commerce<\/p>\n<\/li>\n

                    • \n

                      Track micro-conversions<\/strong> like video views or PDF downloads for better funnel insights<\/p>\n<\/li>\n

                    • \n

                      Integrate with Google Analytics 4<\/strong> for deeper attribution analysis<\/p>\n<\/li>\n

                    • \n

                      Regularly audit your conversion tracking setup<\/strong> to make sure it still aligns with your business goals<\/p>\n<\/li>\n

                    • \n

                      Set up custom conversion events<\/strong> in Google Tag Manager for more flexibility<\/p>\n<\/li>\n<\/ul>\n

                      \n

                      \u00a0Why It Matters<\/h3>\n

                      Without conversion tracking, your PPC strategy is built on guesswork. You won\u2019t know:<\/p>\n

                        \n
                      • \n

                        Which ads are driving real business outcomes<\/p>\n<\/li>\n

                      • \n

                        Where your budget is being wasted<\/p>\n<\/li>\n

                      • \n

                        How to properly optimize campaigns for performance<\/p>\n<\/li>\n<\/ul>\n

                        But once conversion tracking is set up, Google Ads becomes not just a cost center, but a performance engine<\/strong>.<\/p>\n

                        \n

                        \u00a0Final Thoughts<\/h3>\n

                        Conversion tracking is the foundation of performance marketing<\/strong>. It helps you make data-driven decisions, prove ROI, and scale your campaigns with confidence.<\/p>\n","protected":false},"excerpt":{"rendered":"

                        Setting Up Conversion Tracking in Google Ads If you\u2019re running PPC campaigns in Google Ads, knowing whether those clicks are turning into customers is critical. That\u2019s where conversion tracking comes…<\/p>\n","protected":false},"author":3,"featured_media":8529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_mo_disable_npp":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-8528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-advertising"],"_links":{"self":[{"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/posts\/8528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/comments?post=8528"}],"version-history":[{"count":1,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/posts\/8528\/revisions"}],"predecessor-version":[{"id":8530,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/posts\/8528\/revisions\/8530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/media\/8529"}],"wp:attachment":[{"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/media?parent=8528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/categories?post=8528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aderonkebamidele.com\/blog\/wp-json\/wp\/v2\/tags?post=8528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}