{"id":8237,"date":"2025-05-14T03:33:17","date_gmt":"2025-05-14T03:33:17","guid":{"rendered":"https:\/\/www.aderonkebamidele.com\/blog\/?p=8237"},"modified":"2025-05-14T03:33:21","modified_gmt":"2025-05-14T03:33:21","slug":"keyword-research-basics-how","status":"publish","type":"post","link":"https:\/\/www.aderonkebamidele.com\/blog\/keyword-research-basics-how\/","title":{"rendered":"Keyword Research Basics: How to Find the Right Terms to Target"},"content":{"rendered":"

Keyword Research Basics: How to Find the Right Terms to Target<\/strong><\/p>\n

If content is the fuel of digital marketing, keywords are the compass<\/strong> that guides it. Whether you\u2019re writing a blog post, launching a product page, or creating a YouTube<\/a> video, targeting the right keywords is essential to reach your audience and your goals.<\/p>\n

In this post, we\u2019ll break down the basics of keyword research<\/strong>, including what it is, why it matters, and how to find high-impact<\/a> terms that drive traffic and conversions.<\/p>\n

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\u00a0What Is Keyword Research?<\/h2>\n

Keyword research<\/strong> is the process of identifying the words and phrases people use in search engines when they\u2019re looking for information, products, or services. These terms tell you:<\/p>\n

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    What your audience cares about<\/p>\n<\/li>\n

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    How they search for solutions<\/p>\n<\/li>\n

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    Where opportunities exist to rank in search results<\/p>\n<\/li>\n<\/ul>\n

    It\u2019s not just about volume\u2014it\u2019s about relevance, intent, and opportunity<\/strong>.<\/p>\n

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    \u00a0Why Keyword Research Matters<\/h2>\n

    Effective keyword research helps you:<\/p>\n

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      Attract qualified traffic<\/strong> that matches your offer<\/p>\n<\/li>\n

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      Improve your SEO rankings<\/strong><\/p>\n<\/li>\n

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      Uncover content ideas<\/strong> that resonate with your audience<\/p>\n<\/li>\n

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      Understand search intent<\/strong> (informational vs. transactional)<\/p>\n<\/li>\n

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      Avoid wasting time<\/strong> on terms that won\u2019t convert<\/p>\n<\/li>\n<\/ul>\n

      Bottom line: It helps you get found by the right people<\/strong> at the right time.<\/p>\n

      \n

      \u00a0Step-by-Step: How to Do Basic Keyword Research<\/h2>\n

      1. Start With Seed Keywords<\/strong><\/h3>\n

      Begin with broad topics related to your business or industry. These are your seed keywords<\/strong>, such as:<\/p>\n

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        \u201cEmail marketing\u201d<\/p>\n<\/li>\n

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        \u201cRunning shoes\u201d<\/p>\n<\/li>\n

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        \u201cFreelance graphic designer\u201d<\/p>\n<\/li>\n<\/ul>\n

        Think about:<\/p>\n

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          Your products\/services<\/p>\n<\/li>\n

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          Common customer questions<\/p>\n<\/li>\n

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          Problems your audience faces<\/p>\n<\/li>\n<\/ul>\n

          2. Use Keyword Research Tools<\/strong><\/h3>\n

          Tools help you expand seed ideas and find related keywords. Some popular ones include:<\/p>\n

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            Google Keyword Planner<\/strong> (free with a Google Ads account)<\/p>\n<\/li>\n

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            Ubersuggest<\/strong> (freemium)<\/p>\n<\/li>\n

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            Ahrefs<\/strong>, SEMrush<\/strong>, Moz<\/strong> (paid, but powerful)<\/p>\n<\/li>\n

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            AnswerThePublic<\/strong> (great for questions and long-tails)<\/p>\n<\/li>\n

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            Keywords Everywhere<\/strong> (browser extension)<\/p>\n<\/li>\n<\/ul>\n

            Look for data like:<\/p>\n

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              Search Volume<\/strong> \u2013 How often the term is searched per month<\/p>\n<\/li>\n

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              Keyword Difficulty (KD)<\/strong> \u2013 How hard it is to rank for the term<\/p>\n<\/li>\n

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              CPC<\/strong> \u2013 How much advertisers are paying (a sign of commercial value)<\/p>\n<\/li>\n<\/ul>\n

              3. Understand Search Intent<\/strong><\/h3>\n

              Not all keywords are created equal. Match the content to what the user is trying to do<\/strong>:<\/p>\n

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              \n\n\n\n\n\n\n\n\n
              Intent Type<\/th>\nExample Keyword<\/th>\nBest Content Type<\/th>\n<\/tr>\n<\/thead>\n
              Informational<\/td>\n\u201chow to make sourdough\u201d<\/td>\nBlog post, guide, video<\/td>\n<\/tr>\n
              Navigational<\/td>\n\u201cCanva login\u201d<\/td>\nHomepage or login page<\/td>\n<\/tr>\n
              Transactional<\/td>\n\u201cbuy standing desk\u201d<\/td>\nProduct page, comparison<\/td>\n<\/tr>\n
              Commercial<\/td>\n\u201cbest laptops 2025\u201d<\/td>\nReviews, comparisons, listicles<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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              <\/div>\n<\/div>\n<\/div>\n<\/div>\n

              4. Find Long-Tail Keywords<\/strong><\/h3>\n

              These are more specific phrases like:<\/p>\n

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                \u201cBest running shoes for flat feet\u201d<\/p>\n<\/li>\n

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                \u201cHow to start a podcast in 2025\u201d<\/p>\n<\/li>\n<\/ul>\n

                They may have lower search volume<\/strong>, but they often convert better because they reflect clearer intent<\/strong> and have lower competition<\/strong>.<\/p>\n

                5. Analyze the Competition<\/strong><\/h3>\n

                Google the keyword and look at:<\/p>\n

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                  Who\u2019s ranking on page one?<\/p>\n<\/li>\n

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                  Are the results dominated by big brands?<\/p>\n<\/li>\n

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                  Is the content outdated or shallow?<\/p>\n<\/li>\n<\/ul>\n

                  If you spot weaknesses in current rankings, you\u2019ve found an opportunity.<\/p>\n

                  6. Prioritize Your Keywords<\/strong><\/h3>\n

                  You don\u2019t need to chase every keyword. Prioritize based on:<\/p>\n

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                    Relevance to your audience<\/strong><\/p>\n<\/li>\n

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                    Search volume<\/strong><\/p>\n<\/li>\n

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                    Competition level<\/strong><\/p>\n<\/li>\n

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                    Likelihood to convert<\/strong><\/p>\n<\/li>\n<\/ul>\n

                    Create a spreadsheet or use a tool like Trello<\/strong>, Notion<\/strong>, or Airtable<\/strong> to organize your keyword strategy.<\/p>\n

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                    \u2705 Bonus Tips<\/h2>\n
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                      Use Google\u2019s autocomplete<\/strong> and People Also Ask<\/strong> for more keyword ideas.<\/p>\n<\/li>\n

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                      Group related keywords together to target them in clusters.<\/p>\n<\/li>\n

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                      Monitor trends with Google Trends<\/strong>\u2014especially helpful for seasonal or news-related content.<\/p>\n<\/li>\n<\/ul>\n

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                      \u00a0Next Steps: Putting Keywords to Work<\/h2>\n

                      Once you have your list, it\u2019s time to:<\/p>\n

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                        Integrate keywords naturally<\/strong> into your content<\/p>\n<\/li>\n

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                        Use them in titles, headers, URLs, and meta descriptions<\/strong><\/p>\n<\/li>\n

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                        Focus on user experience<\/strong> as much as keyword density<\/p>\n<\/li>\n<\/ul>\n

                        Remember: Good SEO starts with keywords, but great SEO is built on valuable, relevant content<\/strong> that meets your audience\u2019s needs.<\/p>\n

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                        Final Thought<\/h3>\n

                        Keyword research isn\u2019t just about search engines\u2014it\u2019s about understanding your customers<\/strong>. When done right, it becomes the foundation for content, ads, and messaging that actually connects.<\/p>\n

                        Start with curiosity, use the right tools, and stay focused on intent<\/strong>\u2014and you\u2019ll uncover the terms that drive both traffic and trust.<\/p>\n","protected":false},"excerpt":{"rendered":"

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